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Veranda’s report on paint-industry forecasts for 2027 identifies 10 color directions, including mossy greens, grounded roses, neutral browns, stone-based neutrals and periwinkle. These are expert predictions, not confirmed outcomes; the report links them to a desire for more personal, expressive interiors and inspiration from nature and memory.
Paint-industry experts are predicting 10 color directions for 2027, led by saturated, nature-influenced hues and softer shades with more complex undertones, according to a report by Veranda. The forecasts include mossy greens, grounded roses, neutral browns, stone-based neutrals, complex blues, warm pastels, earthen oranges, mature yellows, periwinkle and wine—signals of where manufacturers and color specialists expect residential paint palettes to move, not a guarantee of what homeowners will choose.
The report describes a move away from colors that read as simple or purely soothing. Instead, the experts cited expect richer, more nuanced shades shaped by natural pigments, plants and minerals. Nostalgia also figures in the projections: colors drawn from childhood homes, travel memories and vintage textiles may feel familiar while being used in updated combinations.
Green is one of the clearest recurring themes. Benjamin Moore selected Webster Green, a mid-tone green with olive undertones, as its Color of the Year. Behr named Grounded, a rich olive, as its Color of the Year. Sherwin-Williams color marketing manager Emily Kantz also points to darker mossy greens, including Secret Green and Roycroft Bronze Green, and describes the broader direction as having an outdoor quality.
Other predictions bring complexity to familiar color families. The report highlights grounded roses such as C2 Paint’s Pueblo, which combines mauve, brown and pink notes, and Graham & Brown’s Rose Earth, a dusty pink that can appear terracotta-like in evening light. Dunn-Edwards’s French Coffee Press represents a shift in brown toward a more neutral shade with a subtle plum undertone, according to color marketing manager Lauren Hoferkamp. The report names the remaining directions as stone-based neutrals, complex blues, warm pastels, earthen oranges, mature yellows, periwinkle and wine.
More Personal Choices Shape Palettes
The forecasts offer readers a view of how paint companies and color specialists interpret changing preferences in home design. They suggest that the idea of comfort may be broadening beyond bright, airy rooms and pale neutrals toward deeper, warmer colors and spaces with more individual character. That can help homeowners and designers understand the palettes likely to appear in product launches and design coverage in 2027.
The report also frames color as a personal decision rather than a rule to follow. A forecast can inform choices, but it does not establish that a shade will become widespread or suit every room. For people planning a renovation or repaint, the practical takeaway is to treat these hues as inspiration, not instruction, and assess them in their own lighting and alongside existing materials.
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From Calming Neutrals to Richer Hues
In recent years, many home palettes have emphasized calming, light and airy colors, a shift that Kantz references when discussing the newer forecasts. The experts quoted by Veranda see interest in a different kind of comfort: richer tones that can add depth while retaining associations with nature. Behr head of color Kayla Kratz says the definition of comfort at home is changing, with more interest in warm, earthen colors.
The report’s examples connect the forecasts to specific products and company selections, including color-of-the-year announcements from Benjamin Moore and Behr. Those choices are evidence of what the brands are promoting; they are not independent measurements of consumer demand. Veranda also notes that personal memories and found objects, such as antique textiles, can shape color preferences alongside fashion and interior-design trends.
““If you had to conjure in your mind the perfect mid-tone green, we really felt that this hits the mark.””
— Andrea Magno, vice president of brand, color, and integrated marketing at Benjamin Moore
Forecasts Are Not Consumer Results
The 10 directions are predictions from color experts and brands, not verified results showing which paints will sell most or appear in the most homes in 2027. The source does not provide polling, sales figures or a common method for measuring how widespread each hue may become. It also does not establish that all 10 trends will gain popularity to the same degree.
Several named colors are tied to individual company forecasts, and the report’s descriptions reflect those companies’ or specialists’ views. Actual choices will vary by household, region, lighting and design preferences. The available source material also gives detailed examples for some categories, while listing others—such as stone-based neutrals, complex blues and wine—without comparable product descriptions.
Watch for 2027 Paint Launches
As brands release products and designers use the forecast shades in completed projects, readers will get a clearer picture of which predictions gain traction. The next useful evidence will include product availability, sales data and broader design coverage, rather than forecasts alone. Until then, the listed colors are best read as an early map of expert expectations for 2027.
Key Questions
What are the 10 color trends predicted for 2027?
The report lists mossy greens, grounded roses, neutral browns, stone-based neutrals, complex blues, warm pastels, earthen oranges, mature yellows, periwinkle and wine.
Which green paint colors are named in the report?
Examples include Benjamin Moore’s Webster Green, Behr’s Grounded, and Sherwin-Williams’s Secret Green and Roycroft Bronze Green.
Are these trends confirmed to be popular in 2027?
No. They are expert and brand forecasts. The source does not provide sales results or consumer research confirming how widely the colors will be used.
What is driving the predicted shift in color?
Experts cited in the report point to nature, nostalgia and personal expression, as well as interest in warmer, deeper versions of familiar color families.
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