TL;DR
Get business pricing on tools and workshop supplies
- Business-only prices and quantity discounts
- Tax-exempt purchasing
- Multiple users, one account, clear invoices
Reformation has partnered with French rugmaker Les Éditions de Tapis on its first rug collection: nine limited-edition, made-to-order designs. They are available exclusively online at Reformation, with prices starting at $1,000 and material swatches at select stores.
Reformation has launched its first rug collection, a nine-design collaboration with French rugmaker Les Éditions de Tapis that brings motifs familiar from the fashion brand’s store interiors into customers’ homes. The limited-edition rugs are made to order, sold exclusively online at Reformation, and priced from $1,000.
The collection was developed by Lauren Caris Cohan, Reformation’s chief creative officer, and Thomas Coccimiglio, founder of Les Éditions de Tapis. Reformation has used Coccimiglio’s rugs in its retail spaces for years. According to the brands’ account in Design Milk’s report, customers asked where they could buy the pieces, prompting the partners to create designs specifically for residential use.
The nine designs use hand-drawn patterns featuring palm trees, swans and other figurative motifs. Soft colors and decorative borders evoke antique textiles, while open areas around the illustrations keep the rugs from being covered edge to edge in pattern. The collaboration draws on Parisian interior decoration and a more relaxed Los Angeles sensibility, rather than simply reproducing clothing prints as rugs.
Each rug is hand-knotted by artisans in India and Nepal, using traditional rug-making techniques. The collection is available through Reformation’s website; the source report says material swatches are displayed at select Reformation stores. It does not identify which locations carry them.
From Store Interiors to Home
The release extends Reformation’s design presence beyond apparel and its own retail spaces. Customers who had seen Les Éditions de Tapis rugs in stores can now purchase a related collection for their homes, while the partnership gives the rugmaker access to Reformation’s online audience. That makes the launch both a new product category for the fashion brand and a direct retail offering built around an existing design relationship.
The entry price also places the collection in the premium home-decor market, not the mass-market rug category. Made-to-order production and hand-knotting are part of the product’s stated process, but the source material does not give production lead times or explain how those factors affect individual prices. Buyers therefore have a starting price and a description of the craft, but not a full account of ordering and delivery conditions.
Popular right now
Ninja Foodi 10-Qt DualZone Smart XL Air Fryer, 6-in-1, DZ550
LG 77-Inch OLED evo C6 4K Smart TV
Apple AirPods Pro (2nd Generation) Wireless Earbuds with USB‑C Charging, Up to 2X More Active Noise Cancelling, Transparency Mode, Adaptive
As an affiliate, we earn on qualifying purchases.
A Longstanding Retail Partnership
Before this launch, Reformation had already incorporated rugs by Thomas Coccimiglio into its stores. The collection turns that established part of the brand’s retail environment into a set of products intended for residential settings. The company describes the move as an extension of its existing design language, rather than a departure from fashion into an unrelated business.
Reformation’s Cohan said the rugs’ presence in stores and customer interest helped lead to the collaboration. The designs combine decorative references and playful imagery with a restrained use of pattern. The collection’s production also connects contemporary illustrations with the traditional hand-knotting methods described in the report.
“His craftsmanship is unparalleled.”
— Lauren Caris Cohan, Reformation chief creative officer
Pricing and Delivery Details
The available source establishes that prices start at $1,000, but does not list prices for each design, rug dimensions, fiber or material specifications, or expected production and shipping times. It also does not say how many units may be made of each design or how long the limited-edition collection will remain available.
Reformation’s report describes the rugs as hand-knotted in India and Nepal but does not identify which designs are made in each country or provide further details about workshops and production standards. The location of stores displaying material swatches is also unspecified. These details may matter to shoppers comparing sizes, materials, availability and delivery before placing a made-to-order purchase.
Availability Through Reformation
The collection is available now through thereformation.com, according to the source report. Customers can check the site for current designs and ordering details; those who want to examine material swatches can contact Reformation or check with local stores to confirm whether samples are on display.
No later release date, expansion into additional home products, or further collection schedule was announced in the source material. The next practical developments for shoppers are the publication of any additional product specifications and confirmation of store locations with swatches.
Key Questions
What is Reformation’s new rug collection?
It is Reformation’s first rug collection, developed in partnership with French rugmaker Les Éditions de Tapis. It includes nine limited-edition, made-to-order designs.
How much do the rugs cost?
Prices start at $1,000. The source report does not provide a full price list for all nine designs.
Where can customers buy the rugs?
The collection is sold exclusively online at Reformation. Material swatches are available at select stores, though the report does not name those locations.
How are the rugs made?
The designs begin as hand-drawn illustrations and are hand-knotted by artisans in India and Nepal, according to the source report.
What designs are included?
The nine designs include motifs such as palm trees and swans, set against softly colored backgrounds and, in many cases, decorative borders. The source does not provide a complete product-by-product list.
Source: design-milk.com
